Digital Salmon NFT | by Josh Rowell

About the Artwork 

While highlighting emerging cultures and behaviours within the internet space, Rowell presents the series "Mosaics". These bodies of work also comment on the importance of archiving events within the internet’s history. For each of these pieces, Rowel has been taking inspiration from trending comments that you can find on various social media platforms; these comments vary from comical, to weird, to alarming! One of the striking features about comment memes, is the fact that they only seem to be popular for a short period of time, perhaps a couple of months at best, before they are then replaced with the next popular comment to copy and paste. The idea to recreate them as mosaics, is a way to play on the idea of the works being almost archaeological. There are real similarities when you start searching through the forgotten detritus of social media feeds, to digging up the earth and discovering some ancient artefact.



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Short Biography 

Born in 1990 in Kent, England, Josh Rowell graduated from Kingston Art School in 2013, where he received a first class BFA with honours. Following a course in Art Criticism at Central Saint Martins college, Rowell returned to Kingston Art School for an MFA in 2015, where he was awarded a first- class distinction.


Rowell generates his artistic vision by focusing on technological advances that shape our contemporary lives, communicating our increasingly mediated human interactions within the confines of visual art. The artist balances analogue techniques with the instantaneous nature of the digital age. This juxtaposition produces a language that explores and reshapes information, and celebrates the hand-made in a time that is increasingly being enveloped by the virtual.


Since his emergence as an abstract painter, Rowell has expanded to sculpture, mixed media, and often times works with light, video, and sound installations. Despite these disparate media, everything is underpinned by a coding system, “everything can be reduced to a molecular binarism where all systems can be simplified to yes/no decisions,” the artist explains.


Read full biography here 

View CV here 


February 14, 2022