Luxhabitat feature on Firetti Contemporary explores the founding vision behind Mara Firetti and the creation of Firetti Contemporary in Dubai’s Alserkal Avenue. The piece reflects on Mara’s upbringing between Italy and Nigeria, experiences that shaped her understanding of art as a powerful emotional and social force. Her journey from entrepreneurship and art investment into gallery-making emerged through years of working closely with artists, collectors, institutions, and international exhibitions.
The gallery is presented as a platform dedicated to both emerging and established contemporary artists whose practices engage with humanitarian, cultural, and environmental themes. Its programming focuses on fostering dialogue around issues such as inclusion, globalization, gender equality, and social change, while positioning art as a means of communication across different cultures and experiences.
The feature also highlights Firetti Contemporary’s opening exhibition with Helidon Xhixha, whose monumental sculptures addressed themes of climate change and environmental awareness. More broadly, the gallery is framed as part of the evolving cultural ecosystem of Alserkal Avenue, contributing to Dubai’s growing contemporary art scene through exhibitions, collaborations, and interdisciplinary programming.